The relationship between entrepreneurial orientation, environmental factors, and manufacturing capability using House of Quality

Abstract

The purpose of this research is to assess the alignment between environmental factors, manufacturing capabilities, and entrepreneurial orientation in manufacturing SMEs by applying two House of Quality (HOQ) methods. This study used 200 manufacturing SMEs as samples taken in Padang City. The data collection method in this study is a questionnaire. Based on data measurement using HOQ, the innovative dimension has the largest relative weight with a value of 0.236. This indicates that manufacturing SMEs need to prioritize the innovative dimension of entrepreneurial orientation to be able to increase the value of their manufacturing capabilities, which is a strategy for dealing with uncertain environmental conditions.