Operations Management and Information System Studies

Customer engagement, customer equity, and repurchase intention, among Shopee users

2023-10-30T02:16:31+00:00

This study aims to analyze the influence of Customer Engagement on Repurchase Intentions with Customer Equity as mediation for Shopee users. This type of research is quantitative. The population of this study were all Shopee users in Padang City with a total sample of 160 respondents. This research was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 Software. The results of this study indicate that: (1) Customer Engagement has a positive and significant effect on Repurchase Intention, (2) Customer Engagement has a positive and significant effect on Customer Equity, (3) Customer Equity has a positive and significant effect on Repurchase Intention, (4) ) Customer Engagement has a positive and significant effect on Repurchase Intention through Customer Equity as a mediating variable.

Trust, privacy, service quality, and brand image on the success of electronic customer relationship management

2023-10-30T02:16:31+00:00

The purpose of this study was to analyze the effect of trust, privacy, service quality, and brand image on the success of E-CRM Lazada customers in the city of Padang with customer satisfaction as a mediating variable. The population in this study are Lazada application users in the city of Padang and have made transactions at Lazada in the last 6 months. The sampling technique used was purposive sampling. The number of samples in this study was 210 people. Data collection uses a questionnaire and is processed with SEM PLS4. The results of this study indicate that: (1) there is a significant influence between trust and E-CRM. (2) there is a significant influence between privacy and E-CRM. (3) there is a significant relationship between service quality and E-CRM. (4) there is a significant influence between Brand Image and E-CRM. (5) there is a significant relationship between trust and customer satisfaction. (6) there is a significant influence between privacy and customer satisfaction. (7) there is a significant influence between service quality and customer satisfaction. (8) there is a significant influence between brand image and customer satisfaction. (9) there is a significant influence between customer satisfaction and E-CRM. (10) There is a significant relationship between trust in E-CRM through customer satisfaction. (11) There is a significant influence between privacy on E-CRM through customer satisfaction. (12) There is a significant influence between service quality on E-CRM through customer satisfaction. (13) There is a significant influence between brand image on E-CRM through customer satisfaction.

Trust, perceived ease of use, perceived usefulness, and attitude on behavioral intention to use mobile payment

2023-10-30T02:16:31+00:00

This study aims to test and analyze: (1) The effect of trust on attitude toward using mobile payments in Padang City. (2) The effect of perceived ease of use on attitude toward using mobile payments in Padang City. (3) The influence of perceived usefulness on attitude toward using mobile payments in Padang City. (4) The effect of perceived ease of use on perceived usefulness in Padang City. (5) The effect of trust on behavioral intention to use mobile payments in Padang City. (6) The effect of perceived usefulness on behavioral intention to use mobile payments in Padang City. (7) The effect of attitude toward using on behavioral intention to use mobile payments in Padang City. The population in this study are users of the mobile payment service in Padang City in 2023. The sample size in this study was 202 respondents. Data was collected by distributing questionnaires online and data analysis was carried out using the Smart PLS software. The results of this study indicate that all of the hypotheses are supported.

Perceived usefulness and confirmation on continuance intention of Shopee application users

2023-10-30T02:16:31+00:00

E-commerce is becoming increasingly common in a variety of industrialized and developing nations, including Indonesia. After the acceptance phase has been successful, it is important to learn more about the user's intention to continue utilizing e-commerce alternatives. The goal of this study is to examine the influences of perceived usefulness and confirmation on users of the Shopee application's intention to continue using it in Padang City. All Padang City Shopee application users made up the study's sample. There are 200 respondents in the research sample. An online questionnaire was used to collect data, and state-of-the-art PLS (Partial Least Square) software was used to process the data. The results of the data analysis reveal the following: (1) Perceived Usefulness has a significant effect on the satisfaction of Shopee application users. (2) Confirmation has a significant effect on the satisfaction of Shopee application users. (3) Satisfaction has a significant effect on the continuance intention of Shopee application users. (4) Perceived Usefulness has a significant effect on the continuance intention of Shopee application users mediated by satisfaction. (5) Confirmation has a big impact on users of the Shopee application's intention to continue using it, via satisfaction.

The effect of e-service quality on e-loyalty through e-satisfaction e-commerce users in West Sumatra

2023-10-30T02:16:31+00:00

Both the number of web clients in Indonesia and the development of web-based businesses have happened rapidly in Indonesia. The number of new web businesses emerging and making will simplify it for customers to make relationships of purchasing a comparable thing between different online businesses. In order to maintain customer loyalty, e-commerce may face new competition as a result of this situation. This study focuses on Tokopedia users in West Sumatra who use e-commerce. It uses e-satisfaction as a mediating variable to examine the connection between e-loyalty and e-service quality. This kind of research is called illustrative investigation, and it uses speculation testing to figure out how different research factors are related to one another. The non-likelihood testing and the purposeful inspection strategy are the methods of examination that are used. The study included 170 individuals who were all Tokopedia customers, had purchased more than twice, and were at least 17 years old. The product SmartPLS 4.0 was utilized to help with the halfway least square (PLS) examination of the information. According to the findings of this study, e-service quality has a positive and significant effect on e-loyalty, e-satisfaction has a positive and significant effect on e-loyalty, and e-loyalty is mediated by e-satisfaction by e-service quality.

The influence of environmental factors on firm performance with entrepreneurial orientation and manufacturing capability as mediation variables

2023-10-30T02:16:32+00:00

This research aims to analyze: (1) the influence of environmental factors on entrepreneurial orientation in SMEs in Padang City (2) the influence of environmental factors on manufacturing capabilities in SMEs in Padang City (3) the influence of entrepreneurial orientation on firms performance in SMEs in Padang City (4) the influence of entrepreneurial orientation on manufacturing capabilities in SMEs in Padang City (5) the effect of manufacturing capabilities on firm performance in SMEs in Padang City (6) the influence of environmental factors on firms’ performance through entrepreneurial orientation in SMEs in Padang City (7) the influence of environmental factors environment on firm performance through manufacturing capabilities in SMEs in Padang City. This research is causal research. The Population of this research is 200 respondents from SMEs actors in the city of Padang who are engaged in manufacturing. The sampling method was using purposive sampling. Collecting data using a questionnaire with a Likert scale. The analysis technique used is smart PLS 4. The results of data processing in the study show that: (1) environmental factors have a significant positive effect on entrepreneurial orientation in SMEs in Padang City (2) environmental factors have a significant positive effect on manufacturing capabilities in SMEs in Padang City (3) entrepreneurial orientation has a significant negative effect on firm performance in SMEs in Padang City (4) manufacturing capability has a significant positive effect on firm performance in SMEs in Padang City (5) entrepreneurial orientation has a significant positive effect on manufacturing capabilities in SMEs in Padang City (6) environmental factors have a significant negative effect on firm performance through entrepreneurial orientation in SMEs in Padang City (7) environmental factors have a significant positive effect on firm performance through manufacturing capabilities in SMEs in Padang City.