Vol. 3 No. 2 (2023): Operations Management and Information System Studies

Articles

• The effect of subjective norm and electronic word of mouth on university choice

  Tirta Alkautsar Amril, Abror

  87-96

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• The influence of e-referral, attitude, and subjective norm on purchase intention

  Fajriyati Afdhal, Husnil Khatimah

  97-108

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• The influence of performance expectancy, effort expectancy, and social influence on behavioral intention to use ShopeePay

  Ustiza Risman, Astra Prima Budiarti

  109-120

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• The influence of variety seeking, alternative attractiveness, subjective norm, and satisfaction on switching intention

  Qurrati A'yun, Firman

  121-134

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• The effect of perceived ease of use, perceived usefulness, and perceived risk on reuse intention mobile banking service

  Aurelifa Annisa Friolinda, Yunia Wardi

  135-147

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• Utilitarianism, trust, and online purchase intentions on Shopee application user

  Diki

  148-156

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